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| Designing
and producing a catalog or
directory that is |
beneficial to your recipients
requires data mining, data management and planning prior
to the onset of the project. A well designed catalog is
functional and easy to navigate for first time users and
long time readers. Catalogs utilizing the elements of
good design will include a table of contents, an index,
visible page numbers, data segregated into common sections,
clearly identified sections, divider tabs, legible fonts
differentiating heads, subheads and listings, and graphic
elements relevant to the publication. Producing a catalog
is a formidable task made easier with defined goals, a
checklist, a workable timeline, a well-planned production
schedule and a surefire proofing method.
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